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March 07, 2011

Project DISHAA to combat Diabetes!

Identifying diabetes as a major challenge & awareness a crucial tool to combat it, Emcure Pharmaceuticals has joined hands with the National Diabetes Obesity & Cholestrol Foundation (N-DOC) to launch a project to increase awareness on diabetes & obesity!

Emcure Pharmaceuticals Ltd, a pharmaceutical company along with N-DOC announced the commencement of project DiSHAA--a campaign that aims to increase awareness about diabetes & obesity amongst children, adolescents & adults across 50 cities in India.
India is currently undergoing a rapid economic and demographic transformation and is home to 50.8 million diabetics, that is globally 23 per cent of the people with diabetes & this number would increase to 80 million by 2030, the company said. While it is clear that type 2 diabetes & heart disease are predominantly fuelled due to sedentary lifestyle & imbalanced dietary habits, it is unfortunate that both adults & children are largely unaware of correct diet & lifestyle practices. 

"A healthy diet, regular physical activity, & maintaining a normal body weight can prevent or delay the onset of type 2 diabetes mellitus & heart disease. Hence, a programme focusing on the primary prevention of obesity & inculcation of healthy diet & lifestyle practices & diabetes prevention is much needed.Corporate social responsibility has always been an integral part of our vision & we are excited about this new partnership. Due to change in lifestyle & food habits, India has a large number of diabetic patients & the number continues to grow. With this initiative we hope to reach out to school children, parents, teachers & create awareness about diabetes," Satish Mehta, chief executive officer & managing director, Emcure Pharmaceuticals Ltd said.

Under this project headed by Padma Shri Prof Anoop Misra, chairman, N-DOC, more than 500,000 school children (aged 10 & above) of 50 cities across India are going to be educated over a period of 18 months (July 2011-December 2012). A total of 500 schools are being targeted for the awareness programme. Innovative & locally appropriate education strategies would be used to spread the awareness about diabetes & obesity with the help of 50 top diabetologists from across the country. In addition to schoolchildren, nearly 200,000 adults & paramedical workers will also be educated in related issues.

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