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August 06, 2010

The thing that makes women sexier is Ovulation

Ovulating women unconsciously buy & wear sexier clothes when they are most fertile to beat off competition for a mate & don't even realize they're doing it.

A recent research shows women unconsciously dress in sexier clothes when they are more likely to become pregnant. The team from the University of Minnesota's Carlson School of Management said it was the first study into how hormones influence shopping habits.
Kristina Durante, the head of the study said that "The desire for women at peak fertility to unconsciously choose products that enhance appearance is driven by a desire to outdo attractive rival women. If you look more desirable than your competition, you are more likely to stand out."


The results showed women look at those around them to judge how high to set the bar. When shown a group of pretty local women, participants opted for sexier clothes & accessories than those shown less beautiful girls who lived more than 1,000 miles away. Durante said that "In order to entice a desirable mate, a woman needs to assess the attractiveness of other women in her local environment to determine how eye-catching she needs to be to snare a good man."

The study showed women who were not ovulating & not likely to conceive at the time of the tests did not behave in the same way. "For about five to six days every month, normally ovulating women may be especially likely to purchase products & services that enhance physical appearance. Such products include not only clothing, shoes, & fashion accessories, but also cosmetics, health supplements, fitness products, medical procedures, & more," Durante added.

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